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PRIVACY POLICY – ROAD TO HONG KONG

This section contains the Privacy Policy for the ROAD TO HONG KONG event on http://born-to-run.com/ (the “Website”), which is operated by Pico In-Creative (UK) Limited, trading as Pico Plus (the “Owner”). Please read this Privacy Policy carefully as it applies to your provision of personal data in this website. By accessing this website and any of its pages, and by the provision of personal data, you are agreeing to this Privacy Policy, and accept and agree to be bound by the same.

Your privacy is important to us and we have taken steps to ensure that we do not collect more personal data than is necessary for us to provide you with our services, and to ensure that your personal data is kept safe and secure at all times. Personal data is provided on a voluntary and non-proprietary basis. However, you understand that you may not be able to access or use some parts of this website, and some features of this website may not function properly or be available, if you fail to provide certain information as required.

1. Personal data we collect

1.1 In this Privacy Policy, the term “personal data” shall have its meaning in the The Data Protection Act 2018.

1.2 Personal data will be collected in three ways:

(a) Provided by you – When you register for an account and subsequently log in to your account on this Website, when you place an order on this Website, and when you request information or make enquiries, you will be asked for or will provide us with personal data, like name and email address. In the case of online payments your credit/debit card details. Payments are made through the online payment platform Stripe.

(b) Collected from use of the Website – The Owner may collect information about the pages on the Website that you use and how you use them. This information includes:

(i) Device information

The Owner may collect device-specific information (such as hardware model and operating system version).

(ii) Log information

When you view content on this Website, the Owner may automatically collect and store certain information in server logs. This may include:

• details of how you viewed such content, such as search queries;

• Internet protocol address;

• device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL; and

• cookies that may uniquely identify your browser or user account.

(iii) Location information

When you use this Website, the Owner may collect and process information about your location such as the country and city you are located in while using this Website.

(iv) Cookies and anonymous identifiers

A cookie is a small file that is sent to your device when you visit a website to store users’ preferences and information. The cookie allows that website to recognize your browser in subsequent visits.

This Website uses cookies and anonymous identifiers to enable tighter security, to personalize the Website for your use, to build your profile in your registered account, and to enable you to browse the Website and to use certain features of the Website based on your choices and information.

You may reset your browser to disallow cookies or to indicate when a cookie is sent. However, by disabling cookies, you may not be able to access or use some parts of this Website, and some features of this Website may not function properly or be available without cookies.

2. How the personal data collected will be used

2.1 The supply of personal data to the Owner via or in relation to this Website, for any purposes and at any time, is entirely voluntary. The Owner will specify the collection purpose and intended usage of the data when you are invited to provide such personal data. Unless specified otherwise at the time of collection, the Owner does not share or disclose any personal data submitted through the Website with any unaffiliated third party, unless it is necessary to respond to the user’s inquiry, for the maintenance of this Website by agents acting on our behalf, or to comply with applicable laws or regulations. For the avoidance of doubt, your personal data collected will be transferred to [NAME OF AIRLINE COMPANY] for the processing of your prize.

2.2 By providing personal data to us, you are deemed to have agreed to the use of such personal data for the following purposes:

(a) to handle your orders and process payments;

(b) to handle your requests and enquiries;

(c) to improve and enhance your experience on the website;

(d) to customize your profile;

(e) to measure and further develop the Owner 's website and/or content;

(f) to verify your identity;

(g) for research and statistical analysis; and

(h) for other purposes as specified at the time of collection.

2.3 If we make amendments in the way we use your personal data, we will obtain your prior written consent through email.

3. Direct Marketing

3.1 With your express consent, the Owner will use your name, telephone number and email address to provide you with marketing and promotional materials relating to the goods and services provided by the Owner on this website, including the marketing of exhibitions, fairs, shows, event, concerts and anything analogous to the above.

3.2 We will not share, transfer or disclose your personal data to/with any third parties, including our affiliates, for direct marketing purposes.

3.3 You may unsubscribe to our marketing and promotional materials anytime by sending an email to us at [email protected] for handling personal data matters.

4. Central Data Processing and Information Security

4.1 The Owner consolidates much of the personal data collected in its global network. By providing the Owner with personal data via this Website, you automatically consent to the transfer of the same out of your territory to the Owner’s global network for such purposes as specified at the time of collection. Please rest assured that the Owner will take all practical steps to ensure that the data you provided is properly handled and kept in confidence according to the standards of all applicable jurisdictions.

4.2 The security of personal data gathered is very important. The Owner has put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. The personal data we collect is stored on our servers located in Hong Kong. While the Owner treats personal data as information that must be protected, and uses tools to safeguard such personal data, the Owner cannot state with absolute certainty, and does not warrant that communications between you and the Owner or information stored on the website or our servers will be completely free from unauthorized access by third parties such as hackers. Please be aware that the possibility exists that third parties may unlawfully intercept or access transmissions or personal information. Therefore, by using the website, you acknowledge the potential for unauthorized access and agree to assume the risk.

5. Accuracy

You agree to provide complete and updated information for the registration on and the use of this website. Should there be any changes or updates on the information you provided, please update the same yourself promptly (if function available), or send us a data correction request according to the paragraph regarding data correction. The Owner shall not be responsible for any consequences caused by the inaccuracy of any information provided.

6. Data Correction and Access

You may check whether we hold your personal data and get a copy of such data, or request correction of your data by sending an email to us at [email protected]

Upon receiving sufficient information to verify your identity for correcting and granting access to your personal data, we will comply with your request within 30 days.

7. Application

Our Privacy Policy applies to the RUN TO HONG KONG event on the Website, but excludes websites that have separate personal data policies that do not incorporate this Privacy Policy. Our Privacy Policy does not apply to services offered by other companies or individuals, including sites that may be displayed to you in search results, sites that may include the Owner’s content, or other sites linked from our website. Our Privacy Policy does not cover the information practices of other companies and organizations who advertise our services, and who may use cookies, pixel tags and other technologies to serve and offer relevant ads.

8. Enforcement

The Owner regularly reviews our compliance with this Privacy Policy. When we receive formal written complaints, we will contact the person who made the complaint to follow up. The Owner works with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with users of this Website directly.

9. Prevailing Language

If there are any inconsistencies between the translated version(s) of the Privacy Policy and this English version of the Privacy Policy, the English version shall prevail.